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The free upgrade isn't *for* one year, it's *available* for one year. As in, it's a lifetime license that can be redeemed until 2016-07-29.

I'm only judging them by their previous activities I don't believe a word about the support, they might support it...but nobody else will bother, why would a game company, for example, or a hardware vendor go to lots of hard work to give legacy support to a premature "upgrade" version. It's just an MS foot in the door marketing strategy.

i think it calls for some disambiguation at the very least.

MrTwosheds wrote:I'm only judging them by their previous activities I don't believe a word about the support, they might support it...but nobody else will bother, why would a game company, for example, or a hardware vendor go to lots of hard work to give legacy support to a premature "upgrade" version. It's just an MS foot in the door marketing strategy.

They are going to all this effort for the sole reason that they want everyone of windows 10.
I have been following the windows 10 news for a while now and it looks like that microsoft want to make windows 10 into a platform for all of their devices. Getting consumers to use it on one device would encourage people to use it on other devices. For instance, take the game streaming feature that is coming to Xbox One when it gets the windows 10 update. People will be able to live stream the video from their Xbox to their PC, thus ending the TV wars with the family in one swoop. That feature alone would be enough to encourage people to buy an Xbox One over a PS4 if they were undecided before.

From what I have seen this free upgrade is a very long term marketing strategy that is going to be employed by microsoft as a move to try and get people more immersed in the Windows and Microsoft software environment, rather than an up front money grab.

after they do, then what?

Red Devil wrote:after they do, then what?

Then they reap long-tail benefits like a competent business.

Or they **** it up and burn.

*MS exec gazes wild-eyed into crystal ball*

"One OS to rule them all, One OS to find them,
One OS to bring them all and in the darkness bind them"

^^^^^^^^^^^^^^ That is exactly why I am suspicious of windows 10.

I just think of this whenever I hear Windows 10:

WORLD WAR 5!!!!!!!!!!!!!!!: https://youtu.be/0dZIutRz9hw

The biggest problem with this discussion is how much of it is just speculation and how little of it is actually, y'know, derived from fact and worth discussing.

From what I have seen this free upgrade is a very long term marketing strategy that is going to be employed by microsoft as a move to try and get people more immersed in the Windows and Microsoft software environment, rather than an up front money grab.

Yes that's pretty much what I was saying. It is a customer acquisition strategy. The problem is that the upgrade(s) will probably not actually be a real Windows 10, it will be a mix up of whatever it got installed over and whatever MS thinks it can fool you with. I can tell you straight off that there is no way any 3rd party development software test departments will be attempting to test with all the possible hybrid O/S's this "upgrade" will produce. They will test with only the official release and its patches as they appear. Upgrade users will find themselves buying the real thing in the end anyway just to get away from the compatibility failure events that will occur as a result of the "upgrade".

Upgrading rather than completely reinstalling has been a feature of Windows installers since Vista. It does not produce a hybrid system. There is absolutely nothing to suggest this will be any different.

Facts good, blind guessing bad.

According to this, clean installs from a .iso are supported. It looks like you can make a .iso before and/or(?) after the upgrade, so do that and back it up.

Moderation note - do read comments at these links. Somewhat more informed than speculation done here.

I'll still probably wait a month or so before upgrading one or two secondary boxes to Win10.

-- GSH

*wonders if we'll be able to revert back to W7 if we experience a problem with W10*

Kinda feels like an MS-tactic, not mentioning the 1 year term for the upgrade in the pop-up thingy.
That pretty much makes it pointless if you are comfortable with your current OS, imo.

Now if they would give out truelly free upgrades of a basic version and sell you an upgrade to more complete versions I would be more interested in the upgrade. Now it seems nice, but at the same time somehow doesnt really feel right to me.