No it didn't, relying on laws that cannot and will not be enforced to protect your IP is a gamble producers take, either they build their protection into the product or they accept that a loss is likely to occur.Obviously blatant piracy went completely over the head,
It is no different to selling fruit from a market stall in Calcutta, you either keep it manned and watch out for thieves, or your stock will disappear very quickly. Only a complete fool would even consider relying on the police and an honest population to protect them from theft. If people won't or can't protect themselves, then they need to reconsider the viability of their whole business model.
In the case of this software, by setting the price they did, they have guaranteed that 3/4 of the potential world market will never be theirs, with or without piracy. They created the market position for the pirates to fill. No surprise that they filled it then.
You want free market, that is free market, sell to everyone, compete with everyone and protect your business or fail.